Digital Marketing As A Subset Of Business Development Strategies

One point that it is wise to focus on when considering developing and refining top level business development strategies is that…… The Integration Of The Digital Marketing Activities Into That Of The Top Level Business Development Plans Are Essential For Success With Any Tactical Activities… It is indeed quite possible for organisations to be taking part in daily social media or online internet marketing activities taking place on a daily basis and for these activities to be shown to be having little [in some cases none at all] effect on key marketing parameters such as…>>> Marketing Funnel Interaction>>> Lead Generation>>> Target MarketingThese are but a few of that which we consider to be business fundamentals and how these key business imperatives dovetail into the core internet marketing activities are fundamentally important to the organisation’s overall marketing activities effectiveness.If the case exists where the top level business strategies have not been clearly defined and there are significant online marketing activities [in terms of social media interaction, paid advertising and content creation and publication for search engine marketing purposes] then the conclusion may be drawn that as a consequence there is no real foundation on which to base the digital marketing activities.In the cases where the business has taken the steps to develop and to base their activities on foundational marketing planning then in these circumstances – these plans can be used to serve as a basis on which to base the digital marketing; search engine and social media activities upon.Main point being – We Cannot Forget The Marketing within the “Digital Marketing” phrase. With so many daily activities that can be executed such as…

micro blogging

email marketing

blogging

guiding prospects through specific marketing funnels

video marketing

keyword analysis

… more and more the higher up the organisation that ‘over the internet’ marketing is visited then the great effect will be seen in terms of product / service awareness; increase in brand equity which culminate in revenue generation.With so many digital marketing tools out there that the digital marketing professional can make use for customer interaction, brand development and product / service promotion and; with the ‘noise level apparently increasing on a weekly basis,the case for increased focus on the integration of digital marketing with core business development planning must be highlighted.Taking this one step further by factoring in search engine and social media marketing at the strategic business phase will ensure that the online marketing implementation serves the company to maximum effect.

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How to Build a Brand for Your Small Business

What is Branding?According to the businessdictionary.comDefinition: The process involved in creating a unique name and image for a product in the consumer’s mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.When building your brand the key objective is to create a character or Brand Identity.This character or Brand Identity will allow you to:

Stay consistent in the market your product or services are competing in.

Create a better understanding with customers and employees of what your brand is all about.

Define and improve marketing efforts.

Become more focused and confident when dealing with your brand.

See your brand as the main character in a Movie production and within this production are other role players or actors competing for the same leading role!If you create a character that does not fit the role play nor the content of the movie, viewers cannot relate to your character, soon they will get confused, bored, and will quickly lose interest in the movie. Other moviegoers will read the bad reviews and they will not flock to the cinema to see another performance!But if you deliver a strong performance, you will receive an accolade at the end of the season in the form of returns.There are many key factors to consider when first start building a brand after you have established brand identity, but I will focus only on the 3 basic brand objectives any young entrepreneur or business individual starting up a small business enterprise can follow, mainly:

Brand Positioning

Brand Value & Proposition

Brand Awareness

1. Brand Positioning – Your brand should promote your business, and differentiate you in the market. Look around and do research on the competition, see what they are up to!If you selling a typical green wheelbarrow, which is big business in Africa and where the competition is extremely visible, you must position yourself in the market by selling the same product for the same price with some creative changes made on the product, example:Brand Name: GT BarrowsSlogan: The most reliable & cost-effective wheelbarrow in Africa!Product description: Green wheelbarrows with a yellow stripe & painted rims.Be creative and position your brand!2. Brand Value – The best way to establish good brand value is to build good customer relations and to be honest about the product that represents your brand name.If you create trust and deliver on the promises your brand represents, customers will soon start to pay the extra premium on the product.Remember – honest branding with good values deliver a solid value proposition:

Customers know what to expect from your brand and you don’t have to compete against price from other products!

3. Brand Awareness – Building a strong brand awareness strategy is key to help you create positive sales figures. All buying experiences are based on how the customer feels they are being treated. It is incredibly important that your brand establish a loyal following.Most new business owners will immediately kick of a brand awareness campaign by trying to get new customers, spending fruitless amounts of advertising funds on distributing flyers and other irrelevant printed media.Here are some basics guidelines:

Get a professional Brand Development Consultant, Graphic Designer or Agency for creating your brand logo, image and all your advertising needs. It will show any potential client that your intent is to deliver the best possible service!

Try to capture the attention of your competitor’s customers: Create a content strategy. Once you’ve gained a solid understanding of your audience, you’ll need to create a strategy for reaching them.You can promote your brand in a way that reflects where you started, how you succeeded, and what you believe, along with your company’s values. Keep these aspects at the forefront of your campaign to give a clear picture of who you are as a company.

Strong social media content allows you to show your customers who your company is and what your brand represent. Share details about your company that make it clear what sets you apart from others in your industry and show potential customers why they should choose you over your competitors.

Identify new customers on Social media platforms and other networks. Send them an e-mail elaborating on your services or product on offer, monitor and be pro-active in:

Target those individuals that visited your site

Customers that have opened or respond to your email.

Always keep record and track of customers that have searched for your products.

Your Brand need to stay unique & inside the market you operating in and relevant to consumers at all time. The key is to always put emphasis on serving customers efficiently, politely and in line with your brand’s image, this will create and lead to a positive & credible recognition for your brand.

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The Best Breastfeeding Positions

Changing positions aids improve breast drainage

Changing positions during the day will help drain all the quadrants of your breasts and prevent plugging or poor drainage. The portion of your chest that your baby’s chin is pointing to receives the strongest pull and waste during the feeding. Spinning your baby into a different position at each food is suggested, particularly for the 1st week or two, while you and your darling are education to breastfeed and you are structure up confidence in your technique.

Whatever position you decide on for the feeding, your baby must always be facing on to your body-baby’s knees, tummy, and chest should meet your body. Baby’s arms must be opened wide and spread around your breast. Use many pillows to support your baby, your arms and your back. Footstools are useful and stop strain on your back and muscle tension. Some mothers like to use a breastfeeding pillow, available to be used with one baby or multiples. Members of the family and friends can facilitate adjust the pads for support during feedings. Take care to require advantage of all the help available. Also, be guaranteed to keep a large container of fresh water within reach. Thus you usually have something to drink while you’re breastfeeding.

Here are some recommended positions to do. You and your baby can eventually find your preferred positions. Initially, learn the cross-cradle, cradle and football positions; these positions give you the most control of your breast and also the baby’s head-the secret to correct positioning.

The football hold

This is a comfortable position to use instantly once a cesarean section delivery as a result of the baby is positioned away from your incision.

Sit up supported by pillows and footstool if required.
Babe sits on a pillow at your side.
Baby’s body is turned towards you, therefore his/her knees, tummy, and chest face your body.
Baby’s arms are spread wide around your breast.
When nursing the right breast, you may hold your chest with your left hand in a “C” hold, shaping your nipple and areola into a sandwich for baby to know.
Your right hand is around your baby’s neck, supporting the base of his/her head, your arm supporting his/her back, keeping the baby’s body close to you.
Reverse your hands for nursing the left breast.
The modified football hold
Sit up supported by pillows and footstool, if needed.
Baby lies on a pillow at your aspect.
Baby’s body is turned towards you and wrapped around your body.
Baby’s knees, tummy, and chest face your body.
Baby’s arms are spread wide around your breast.
The hand support for your breast and your baby’s head are similar as in football; reverse for opposite breast.
The cross-cradle hold
This position is advantageous within the early days of breastfeeding because your breast, and also the baby’s head and body, are well supported.

It’s also shown to be successful for preterm babies who want further support and head control.

Sit up supported by cushions and footstool, if desired.
Babe lies across the front of your body supported on pillows.
Baby’s knees, tummy, and chest are facing your body.
Baby’s arms are spread wide around your breast.
Baby’s eyes are looking up towards your face (and shoulder).
When nursing the right breast, you can hold the breast in your right hand in a “U” hold, shaping your breast and areola into a sandwich for baby to grasp.
Your left hand will be about baby’s neck, supporting the base of his/her head while your arm supports his/her back, keeping the baby’s body close to you.
Reverse your hands for breastfeeding the left breast.
The cradle hold
This position is optional after you and the baby are latching without difficulties, and baby needs little guidance from you.

Sit up support pillows and footstool, if needed.
Baby lays crossway the front of your body supported on pillows baby’s knees, tummy and chest are facing your body.
Baby’s arms are spread wide about your breast.
Baby’s eyes are looking up towards your face (and shoulder).
When nursing the right breast, you will hold the breast in your left hand in a “U” Hold, shaping the breast and areola into a sandwich for baby to grasp.
Your right forearm supports Baby’s head with your hand supporting baby’s bottom. You will use your forearm to guide your baby onto your breast (placing baby’s head in the “crook” of your arm often puts baby’s mouth far to the side and at the wrong angle to latch onto your breast).
Reverse your hands for nursing the left breast.
Traditional side-lying
Lie entirely on your side, knees bent, supported by pillows between your knees, behind your back, and under your head (body pillows are great support).

Baby lies on his/her side with tummy, knees, and chest facing your body, lower arm tucked under your breast, top arm on top of your breast.
Baby’s face is looking at your breast with his/her mouth near with your nipple.
Baby’s body is horizontal level to your body with his/her feet point towards the bottom of the bed.
If the baby’s mouth is under your nipple, place a closed towel or baby blanket below baby’s head to boost baby’s mouth to your tit.
You should place a tightly rolled towel or blanket behind your baby to stay baby from going onto his/her back.
When nursing the right breast, you will hold your breast with your left hand in a “C” hold, shaping your breast and areola into a sandwich for baby to grasp.
Your right arm will form an outline around your baby’s body on the bed and will guide the baby onto your breast.
Turn onto your left side and opposite the positions for breastfeeding the left breast.
Upside down side-lying
Follow the directions for traditional side lying, but your bottom arm is raised up and positioned above your head along with your pillow.

Baby lies on his/her aspect with tummy, knees, and chest facing your body, his/her lower arm tucked below your breast, baby’s top arm on top of your breast.
Baby’s face is viewing your breast with his/her mouth level with your tit.
Babe’s body is horizontal to your body with his/her feet pointing towards the highest of your bed.
If the baby’s mouth is below your tit, place a folded towel or baby blanket below your baby’s head.
You could put a tightly rolled towel or baby blanket behind your baby to stay baby from going onto his/her back.
When nursing the right breast, you’ll hold your breast with your left hand in “C” hold, shaping the breast and areola into a sandwich for your baby to know while your lower arm is up and under your pillow.
This is a useful position to empty the top quadrants of your breast and should be very comfortable once a cesarean delivery if your tummy is sore and swollen.
You may want to facilitate with putting your baby into this position and keeping baby shut throughout the feeding.
Turn onto your left side and reverse the hands for nursing the left breast.
Prone position
This position will be helpful if you feel that your milk flow is just too quick or too forceful for your baby. Gravity slows down the stream.

Lie flat on your back with your knees bent and used pillows too and support your head.
Baby lies on your tummy trying down at your breast; arms spread wide around your breast.
An alternative is to put your baby on his/her tummy, lying on pillows at your aspect with his/her face looking down at your breast and baby’s arms spread wide around your breast.

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